What comes to mind when we say, “packaged foods”? If you’re thinking of potato chips, instant noodles and puliogare mixes, you’re probably not familiar with the gourmet revolution that is underway. In May last year, Conde Nast Traveller, a leading food and lifestyle magazine, made a listicle of
“25 Indian food brands
that are world-class”. It includes companies that make chocolate, cheese, coffee, Kombucha and more! This list is only the beginning. Manufacturing and selling canned foods like jams and pasta sauce, packaged products like cookies and biscuits, sports supplements, nutrition products, sweets, chocolates, even pet supplies, several small boutique brands are emerging all over the country. Their key differentiators are:
Premium products:
Even everyday goods like papads or pasta sauce are hand-made with high-quality ingredients focusing on health and taste.
Enthusiastic customers:
The buyers of these packaged food items are enthusiasts or connoisseurs willing to pay a premium for organic, high-quality, customised products.
Direct to consumer model:
Unlike mass-market brands, premium packaged foods brands sell directly to consumers, often on a recurring subscription basis. SMEs are spearheading this revolution. They are competing against global conglomerates who already have extensive manufacturing capabilities, distribution and promotional budgets. To be truly successful in this market, SMEs need to deliver exceptional customer experience. The first step in this process is a delicious product, which you already have. As the next step, you need to ensure a stellar customer experience at every touchpoint in the customer journey: From the moment they hear about you, all the way to
supply chain and logistics,
last-mile delivery, returns and refunds too. At gtv电竞世界dota , we strive to be the kind of logistics and supply chain management partner that enables a seamless customer experience for you. gtv电竞世界dota SME, our small business-focussed e-commerce logistics solution, is designed to deliver precisely that. To make your customer experience is exceptional, we promise three things:
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Speed of delivery
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Safety and structural integrity of the package
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Seamless last-mile delivery
Let’s look at them one by one.