While unconditional returns policies encourage more customers to adopt online shopping, it also causes high cost to businesses, especially SMEs. Some of the most common e-commerce frauds involve returns.
gtv电竞世界dota ’s Return-to-Origin (RTO) predictor considers patterns of purchase and returns to predict which customer might return which product for what reason. With this, SMEs can mitigate the risks of fraud in two ways:
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They can identify scammers who have an unreasonably high rate of returns. They can either avoid shipping to such customers or take necessary.
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They can understand legitimate customers who want to try things but are not satisfied with the product. To help these customers, SMEs can pre-emptively address issues, offer more information upfront etc.