4-PRONGED APPROACH TO ECOMMERCE WAREHOUSING EFFICIENCY
MAY 07, 2021
An important part of e-commerce success is fulfilment. No amount of technology — world-class website, user-friendly ordering app, savvy email marketing or even a large catalogue — can get customer delight if you can’t deliver the product on time in full.
Inability to manage scale: Delivering 10 orders might be easy but delivering 10,000 needs a robust system.
Loss of sales: Customers are likely to choose a competitor if the delivery date is too far away.
High returns: Wrong products or incomplete shipments will result in returns.
Business failure: These end up costing you more money while also making the customer dissatisfied.
All of the above problems can be overcome with a single solution: A robust 4-pronged approach to order fulfilment.
#1 MULTI-FUNCTIONAL WAREHOUSE MANAGEMENT
The first step towards operational efficiency is inventory management. You need a warehouse management system that enables you to manage your stock and process shipping efficiently. Make sure it enables a robust strategy for location management, picking and putaway, inventory and batch management. This will help store your inventory in an easily accessible and reachable manner.
Also, look for a WMS with a multi-product shipment function, with the ability to ship multiple child SKUs as one shipment. This will prevent incomplete shipments from going out.
#2 STORAGE OPTIMISATION
Not all fulfilment centres are the same. Depending on the product you’re selling, you need a fulfilment centre that’s designed for you. For instance, a client of ours in the business of selling furniture needed a fulfilment centre with pallet racking, load unit/best-fit evaluation and finalisation. Given the size of their products, they also needed a furniture warehouse with a customised layout to make the maximum use of storage space. We enabled this for them.
Moreover, while choosing a fulfilment centre, remember to ensure that it can be managed through your chosen WMS.
#3 RETURNS MANAGEMENT
Returns are inevitable. You can minimise them but never eliminate them completely. The best you can do is process returns efficiently and address complaints on time. A good fulfilment process should enable this for you.
#4 REAL-TIME TRACKING
Customers today are used to real-time tracking of their delivery — be it their food or their new sofa set. Real-time tracking gives customers the information they seek on-demand, significantly reducing customer service enquiries.
On the other hand, it also gives you clearly and timely visibility into your orders’ status, even when handled by a logistics partners. It allows you to control the customer experience, taking proactive steps in case of delays.
gtv电竞世界dota FULFILMENT DESIGNED TO POWER E-COMMERCE SUCCESS
It is these four pillars that gtv电竞世界dota ’s Fulfilment offerings rest on. We operate over 71 fulfilment centres across India, with over 6 million sq. feet of storage and processing space.
Our proprietary
warehouse management system
is integrated with all major courier partners to give clients multi-tenant, multi-location warehousing.
We work closely with clients to optimise storage management to save space and costs.
Our WMS enables seamless processing of returns.
All your packages sent through gtv电竞世界dota can be tracked in real-time from a single dashboard.
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