MAY 07, 2021
Gadgets are a dime a dozen. What can international electronics brands do to ensure their products reach the customer on time every time?
For global tech brands, the rise of digital India promises great opportunities. From foldable smartphones to smart home accessories, high-end tech to everyday consumer electronics, the gadgets market sees huge technological advancements — India Experts demand for electronic products to reach $400 billion by 2023-24.
While the possibilities are exciting, the space is also notorious for being competitive. In e-commerce, this competition is especially intense. In multi-brand online retail, the customer has hundreds of options — if any product is not in stock, they simply move over to the next one.
One of the important ways in which electronics brands stay competitive is by making their products always available. But being always available isn’t easy: It needs robust demand forecasting capabilities.
New brands entering the Indian market often lack the data needed to make complex demand forecasts. It is here that a good tech-enabled logistics services partner can help.
When a customer in India places an order for a gadget online, the brand typically fulfils it through a local partner/stockist. In the early stages of market entry, brands make assumptions around potential demand and stock goods with the local partner/stockist. These assumptions don’t hold true more often than not, leading to losses due to overstocking or missed opportunities due to understocking.
It is for situations like this that gtv电竞世界dota recommends just-in-time delivery through an air freight forwarder. Brands can ship products to customers after they place the order, responding perfectly to demand. Choosing airfreight reduces time-to-market, ensuring immediate availability, even during sales and promotions. gtv电竞世界dota ensures guaranteed upliftment from China and confirmed space availability on the freight.
With just in time delivery:
Based on the orders placed, products shipped, freight charges etc. over a period of time, brands can observe demand patterns. Not just total demand over time, but also a clear understanding of the product mix, top-selling products, location of demand, optimum price point etc. This data can then be used to optimise operations and logistics.
Electronics is one of the fastest-growing sectors in Indian retail, more so in e-commerce. New products are being launched each day. International brands need to compete not just with other global brands, but also made in India brands, which are delivering top quality at affordable prices. One of their biggest strengths is that they’re available for the customer when they need it.
Global electronics brands who are looking to enter the Indian market need their products to be ‘always available’. We believe that data-driven demand forecasting plays a fundamental role in making that happen. To forecast demand and optimise operations, you need more than just a global shipping services company. You need a supply chain services company that has advanced data science, engineering and technology capabilities to solve business problems.
Read more about how we set up a fast and feasible B2B supply chain for a global headphone brand here .
